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TMSA2018-246

Case Studies

Meetings & Events

It's all about the experience - and you don't want to let the details fall through the cracks. What do we do? Full event strategy development and consulting. Event management (service ordering, labor contracting, on-site supervision). Branding and creative services for booth, signage, related collateral and promotional items. Speaker opportunity assessment and placement. These are just a few things we do to help ensure your event is engaging and successful - whether it's an industry event, a user conference, an employee event, or simply your brand being showcased at a trade show.
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Meetings

Women In Trucking Association's Accelerate! Conference & Expo

Founded in 2007, the Women In Trucking Association (WIT) mission is to encourage the employment of women in the industry, promote their accomplishments, and minimize obstacles they face working in the industry. In 2014, WIT saw an opportunity to engage members, prospects and key stakeholders in this mission by bringing them together in an industry-wide conference. But they didn't know how to go about it. 

WIT turned to MindShare Strategies to conduct a sophisticated research initiative to determine the interest in such an event. Through several focus groups, phone interviews, and online surveys and polls, MindShare determined the demand for such an event was there - and we helped WIT launch its first annual conference called Accelerate! Fast forward 10 years later, MindShare has helped WIT evolve the event into one of the largest in North American transportation and logistics. Today, MindShare is fully responsible for event strategy, content (identifying hot topics and recruiting speakers and panelists), sales of exhibitors and sponsors, orchestrating a unique Truck and Technology Tour, generating attendee registrations, planning and executing all facilitated networking events and receptions, and so much more. Through our expertise, we have grown this event that attracts nearly 1,800 attendees and features 150+ exhibitors and sponsors.  

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Events

Building a Community for TMSA

The Transportation Marketing & Sales Association (TMSA) was founded in 1924 to primarily serve communications and advertising professionals in the rail industry.

Fast forward decades later, and TMSA turned to MindShare Strategies to evolve the association to include representation of all modes (motor carriers, 3PLs, brokers, rail/intermodal, ocean, air cargo, technology innovators, etc.) and to significantly expand its value proposition.

Through the strategic direction and support of MindShare Strategies, TMSA today is 400+ members strong, hosts multiple in-person and virtual events every year, provides unique data for its members (i.e., the annual TMSA Marketing & Sales Metrics Study), and publishes invaluable information on its website, such as best practices and case studies in marketing, branding and sales.

Ready to Transform your Business?

MindShare Strategies provides clients in the transportation and logistics industries with a broad range of results-oriented marketing, sales, communications, and management capabilities that generate results.
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